ProFo was founded by Jai Joseph, an athlete and dedicated coach with a deep passion for physical performance, mental strength, and unlocking human potential.

 

His journey is rooted in disciplines of boxing, Muay Thai, basketball, and endurance training, foundations that shaped not just his fitness, but his mindset and approach. His pursuit of mastery led him to Thailand, where he lived and trained in Muay Thai, fully immersing himself in the culture of discipline, resilience, and focus.

 

Jai combines hands-on athletic background with certified expertise, holding Level 2 & 3 fitness qualifications along with advanced knowledge in nutrition, anatomy, and performance coaching.

 

ProFo was created to bridge the gap between elite-level training and everyday life, offering coaching that not only transforms the body, but also builds clarity, confidence, and long-term results. 

 

The mission is simple: 

 

 “ProFo helps people become their strongest, most capable selves, physically, mentally, and emotionally. Whether you’re training for performance or working toward a healthier way of living, ProFo provides the structure, intensity, and support to take you there.” - Jai Joseph